Peak Performance was founded in Åre, Sweden, by two passionate skiers who quit their day jobs to pursue their dream of making the ski gear they couldn’t find anywhere else. Ever since the start, in 1986, innovation and breaking new ground have been fundamental to the development of their garments. Today, Peak Performance is a Sports Fashion brand serving every aspect of the modern lifestyle. Garments with a clear reason for being – their purpose, to endure all seasons, through any weather and fashion. To be durable and withstand physical challenges.