In the ever-evolving world of fashion and footwear, New Balance has managed to uphold the legacy of one of its iconic creations, the 990 series, now with two new striking colorways that redefine style and performance.

New Balance U990TE6 - Embracing the Pale Yellow Palette

The timeless appeal of the 990 series takes on a refreshing twist with the introduction of the Pale Yellow colorway. While the design has seen subtle updates since its inception in '82, one thing remains unchanged—the 990's unparalleled status as an aspirational symbol of excellence. Simply put, the 990 is a shoe so exceptional that its production has never ceased. The MADE in USA 990v4, initially unveiled in 2016, further refines the modernization introduced in v3, featuring a sleek mesh and pigskin suede overlay upper construction and precise cushioning adjustments, making it the ideal choice for dedicated runners and trendsetting connoisseurs. Now, you can experience this iconic silhouette in a soothing Pale Yellow hue.

New Balance U990TC4 - A Classic Returns in White/Green

The 990v4 makes a triumphant return to the MADE in USA lineup, adorned with a premium blend of materials, including hairy suede, mesh, and nubuck. Back in 1982, the original designers of the 990 set out on a mission to create the ultimate running shoe, and they certainly delivered. When it first graced store shelves, the 990 featured an elegantly understated grey color scheme and an unprecedented three-figure price tag. For avid runners and trendsetting tastemakers alike, the 990 became synonymous with quality and refined taste. While the design has undergone some updates over the years and now boasts an array of color options, the aspirational allure of the 990 remains unwavering.

Set a reminder as the New Balance U990TE6 and U990TC4 will be releasing online at 12 AM EST on Thursday, September 7th, 2023. 

• Only ONE pair per style, per customer
• Limited-release items are final sale, cannot be cancelled
• Excluded from all discount codes including free shipping promo

NEW BALANCE MADE IN USA 990V4
CALCIUM/FOREST GREEN - U990TC4

Size Run: US Mens 4, 5 - 12 // Price: $285 CAD // Release Date: 09/07/23