In the heart of South China, a vibrant and iconic brand known as COSTS is a trendy collection store that has not only etched its name in the fashion industry, but has also played a pivotal role in nurturing China's trendy culture. With an unwavering commitment to innovation and a unique perspective on partner brands, COSTS has emerged as a beacon of modernity, offering a shopping experience like no other.

COSTS stands as a true advocate of the trendy culture, both within and beyond borders. Its international vision has been instrumental to inspiring individuals to unravel the enigmatic world of fashion trends, enabling them to discover styles that resonate with their identity. Through a seamless fusion of cultural nuances, COSTS sets the stage for new trends, inviting us to embark on a journey of self-expression.

 Embarking on a Journey with ASICS GEL-LYTE III

ASICS and COSTS share more than a partnership; they share a passion that runs deep within the fibers of fashion. The affinity between COSTS manager SKY and the timeless ASICS GEL-LYTE III is an ode to an era that seamlessly blends retro aesthetics with versatile style. These shoes aren't just an accessory, they are a statement of artistic brilliance.

The unity between ASICS and COSTS extends beyond aesthetics. Both brands share an unwavering commitment to simplicity and comfort, paying meticulous attention to product details. As COSTS celebrates its tenth anniversary milestone, an exciting collaboration with ASICS is in the making. This collaboration seeks to give attention to a distinct iteration of the GEL-LYTE III, a testament to the harmonious balance of two creative powerhouses.

 The Essence of Design

Nature, with its boundless stories and captivating narratives, it serves as an eternal muse for creativity. Just like the resilient vine that defies time, COSTS and ASICS find inspiration in the unyielding Lychee vine. This inspiration is meticulously woven into the fabric of the classic ASICS GEL-LYTE III, immortalizing the union of nature and style.

The shoe's design pays homage to the raw essence of nature, akin to the primal instinct of vines vying for sustenance. It's a portrayal of the intricate dance between humans and nature, captured through the shoe's appearance and the texture of its sole. The vibrant olive hues and earthy tones mirror the vivid tapestry of the natural world. While the innovative lychee thorn pattern on the shoelaces tells a story of growth and resilience.

This collaboration encapsulates the perpetual cycle of existence, mirroring the ceaseless evolution of all things. As COSTS commemorates its ten-year milestone amid the uncontrolled backdrop of a global pandemic, the collaboration stands as a testament to the enduring spirit that transcends the physical realm, leaving an indelible mark for generations to come.

In this momentous year, as the world grapples with challenges, COSTS and ASICS remind us as if “only the shell of the body dissipates, but the soul will always exist.”

Set a reminder as the Asics X Cost GEL-LYTE III OG will be releasing on Friday, August 25th, 2023 in-store at 12PM, with remaining pairs online at 8PM EST.

• Only ONE pair per style, per customer
• Limited-release items are final sale, cannot be cancelled
• Excluded from all discount codes including free shipping promo