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Hitting us with yet another Allen Iverson "Question Low" collaboration this week, this one is a special one. For the first time, the iconic Running Dog logo is seen on a Billionaire Boys Club ICECREAM sneaker for this ICECREAM x Reebok Question Lows “Running Dog” series. The collection’s supporting creative campaign is based on “The Magic of Nostalgia. “Positioned as a dream, our visual campaign conveys that feeling we all get when we hold something from our childhood,“ explains Joseph Au, creative director for BBC. “The magician transforming the Basketball, the Running Dog pendant and the ICECREAM cone is symbolic of that extrasensory experience.”
Releasing in three distinct regional colourways, Solestop will be receiving the global purple colourway as well as the US/EU green colourway. This silhouette features a filtered yellow base combined with each respective featured colours, purple/lilac or green/lilac. As always the Question Lows feature Hexalite hexagonal cushioning to help soften impact, an EVA midsole for added cushioning and made with a high-abrasion-resistant rubber outsole that adds durable responsiveness.
The Reebok x BBC ICECREAM collaboration will be available online at Solestop.com on November 12, 2020 at 12AM EST.
Reebok x BBC ICECREAM: Question Low - FZ4345 / G55351