Founded in 2002 by professional skateboarder and world traveler Keith Hufnagel, HUF is a brand that sets out to represent the world of skateboarding through a diverse array of cultural inspirations and ideas. With an understanding of skateboarding culture, HUF seeks to create premium products, high quality apparel, skateboard products and footwear that are modeled after the constant progression and evolution that is the skateboarding community. They originally started out as a small retail store located in the Tenderloin District in San Francisco, California that sold popular brands in streetwear, shoes and skateboarding. Upon opening to the public they became recognized as a core skateboarding shop in the Bay Area and began rapidly growing in popularity. Though the store was proving to be successful, Keith Hufnagel was not entirely happy with what the skateboard market had to offer, and eventually launched his own independent line with the HUF name and began to manufacture his own skateboarding streetwear, shoes and accessories, utilizing designs and ideas that he felt quintessential to skateboarding and the community that embodies it. With a love and passion for skateboarding and world travel, Keith continues to be a part of HUF remaining involved in the direction, production and designs of products.

Huf (52)

Huf Men Basketball Shorts Green PT00226-GRN


Huf Men Basketball Shorts Black PT00226-BLK


Huf Men Saturday Morning TT SS Tee White TS01756-WHT


Huf Men Eastern 2.0 SS Tee Navy TS01755-NVY


Huf Men Eastern 2.0 SS Tee Kelly Green TS01755-GRN


Huf Men Righteous H SS Tee Sand TS01729-SAN


Huf Men Basketball Jersey Green KN00354-GRN


Huf Men Basketball Jersey Black KN00354-BLK


Huf Men x Pleasures Blackwatch Work Jacket Navy JK00364-NVY


Huf Men x Pleasures Spore Sock SK00683-BLK


Huf Men x Pleasures Armstrong Wallet AC00677-BLK


Huf Men x Pleasures Dyed SS Tee TS01807-PUR


Huf Men x Pleasures Party Line SS Tee TS01801-BLK


Huf Men x Pleasures 12 Galaxies LS Tee TS01799-BLK


Huf Men x Pleasures Pop Top Rayon Woven Shirt BU00164-BLK


Huf Men Prism Crewneck Black PF00376-BLK


Huf Men Rjb Erostika Pullover Hoodie Black PF00374-BLK


Huf Men Daisy Stripe SS Knit Top Black KN00290-BLK


Huf Men Alien SS Knit Top Dusty Rose KN00289-DRO


Huf Crown Pin Antique Nickel AC00505-NIC


Huf Otis Scout Belt Olive AC00474-OLV


Huf Men Crown Logo SS Tee Navy TS01414-NVY


Huf x Street Fighter Graphic Sock Black SK00636-BLAC


Huf Men x Street Fighter Blanka Triple Triangle PO Hoodie Black PF00411-BLAC