New Balance x JJJJOUND Men 740 Paper White Stoneware U740N8M2

Recently returning from the archives, the new iteration of this fan favorite combines familiar elements of 2000s designs with angular overlays in a streamlined silhouette with a unique visual identity. 

For their take on the 740, JJJJound revisits the familiar earthy colorways that have become central to their New Balance collaborations over the years. With a palette grounded in warm tonal beiges and taupe, the Montreal design studio combines a soft neutral foundation with dark navy and deep red contrasting accents for a look inspired by classic New Balance suede trainers.

• ABZORB midsole absorbs impact through a combination of cushioning and compression resistance
• Co-branded tongue tag and insoles
• JJJJound branding at lateral heel
• Custom packaging