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In the spring of 1978, New Balance gave their designers the go-ahead on an ambitious undertaking: develop the very best running shoe, regardless of the time it takes or the money it costs. The result was the 990, a shoe that’s been raising the bar on quality ever since. With the 990v2, the legend continues. A perfect blend of cushioning and style, this shoe looks as good on your morning run as it does on the runway.
Today, global athletic leader New Balance announced the release of the MADE 990 Version Series: an unprecendented bring back of now retired versions of the 990, a classic shoe that has become synonymous with both New Balance and timeless style. This launch comes prior to the 40 year anniversary of the iconic 990 silhouette for the brand. The collection is an elevated tribute to the MADE 990 which leans into the brand’s roots, showcasing the heritage of the 990 while updating each revived rendition with subtle ruby accents.
Each archival model will feature a ruby red tag as well as hits on the tongue with the version and establish date insert. Additionally, the sole, insert and duster bag will have an image of the clock tower at the New Balance factory in Lawrence, MA. These elements are a nod to the rich heritage of New Balance’s MADE platform, and an indicator of the timelessness of MADE.
The New Balance 990 Version 2: M990VS2 will be available on July 16, 2021 at 9AM EST through a special link. The link will be posted on our social media, turn on your notifications so you don't miss the drop.
New Balance 990v2 - M990VS2