It’s time to turn the rumours into reality. New Balance has finally unveiled the Made in USA 990v7, debuting in the brand’s signature grey colourway. Staying true to its heritage, the latest version carries forward the timeless look of the original 990 while introducing a slightly chunkier silhouette than the 990v6 without losing its streamlined profile. Subtle aged details add a worn-in character, giving the 990v7 a balance of classic design and modern refinement. 

New Balance carries the DNA of the 990 series into the 990v7, combining familiar design elements with an aged aesthetic. The toebox features grey mesh paired with carbon grey synthetic suede, continuing a design language that dates back to the 990v2. Looking at the overall silhouette, the 990v7 blends the chunkier profile of the 990v2 with the streamlined shape of the 990v6, creating a balance between retro running aesthetics and modern proportions.

Beyond its pigskin suede construction, the 990v7 introduces premium tumbled leather on the tongue and heel tab, adding texture and depth to the overall design. Embroidered branding on the tongue provides a refined finishing touch. However, one of the standout details is the aged treatment applied throughout the shoe. From the laces and side “N” logo to the midsole, these subtle details give the 990v7 a worn-in character that elevates its classic dad shoe aesthetic.

Another unexpected highlight is the baby blue ENCAP cushioning units at the forefoot and heel. The soft blue accents bring a subtle contrast to the grey upper while complementing the shoe’s aged details. It is a thoughtful design choice that adds personality without taking away from the understated look that defines the 990 series.

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Release Info
New Balance Made in USA 990V7 "Kool Grey" - U990GR7
will be released online on November 6 at 10AM EST & in-store at 12PM EST.

Price: $300 CAD
Size Run: Unisex's US 4.5 - 13
Release Date: ONLINE 10AM EST & IN-STORE 12PM EST, 11 / 06 / 2026.

*Limit one pair per customer.

Please Note: Online and in-store inventory is shared. Online sales will begin before the in-store release, so we cannot guarantee that all sizes will be available in-store at the time of release.