by Michelle L. on June 22, 2021

At HOKA, their goal is to inspire people to move. They want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, they craft bold and unexpected new solutions for athletes of all types. They aim to amplify voices and help provide access to running, walking, fitness and the outdoors. Hoka believes everyone is an athlete. And however you find joy in movement, HOKA has your back.

WHAT MAKES HOKA DIFFERENT: Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And they are always thinking up new ways to make movement more fun, more purposeful, and more empowering. 

WHERE HOKA CAME FROM: “Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.” - HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.

WHERE HOKA IS GOING: While Hoka was first known for shoes with oversized midsoles, today their shoes are designed with that same problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. Hoka continues to take a bold and unexpected approach to empower athletes of all levels to feel like they can fly.

Click here to shop the newest arrivals from Hoka now!


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