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WHAT MAKES HOKA DIFFERENT: Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And they are always thinking up new ways to make movement more fun, more purposeful, and more empowering.
WHERE HOKA CAME FROM: “Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.” - HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.
WHERE HOKA IS GOING: While Hoka was first known for shoes with oversized midsoles, today their shoes are designed with that same problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. Hoka continues to take a bold and unexpected approach to empower athletes of all levels to feel like they can fly.
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