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Global athletic leader New Balance announced the release of the MADE 990 Version Series: an unprecendented bring back of now retired versions of the 990, a classic shoe that has become synonymous with both New Balance and timeless style. This launch comes prior to the 40 year anniversary of the iconic 990 silhouette for the brand. The collection is an elevated tribute to the MADE 990 which leans into the brand’s roots, showcasing the heritage of the 990 while updating each revived rendition with subtle ruby accents.
The 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste. There have been updates to the design since ’82, and more color options, but the 990’s aspirational status symbol aura has never changed. Simply put, the 990 is the shoe so good, that we’ve never stopped making it. The 990v4 features a premium upper construction and ENCAP midsole cushioning.
Each archival model will feature a ruby red tag as well as hits on the tongue with the version and establish date insert. Additionally, the sole, insert and duster bag will have an image of the clock tower at the New Balance factory in Lawrence, MA. These elements are a nod to the rich heritage of New Balance’s MADE platform, and an indicator of the timelessness of MADE.
The New Balance 990 Version 4: M990VS4 will be available on November 12, 2021 at 9am EST via a special link. Turn on your notifications on our social media or sign up for our email newsletters so you don't miss the drop!
New Balance 990v4 - M990VS4