{"title":"Phaidon","description":null,"products":[{"product_id":"9781838660512","title":"Nike: Better is Temporary","description":"\u003cp class=\"text--p\"\u003eThe book opens with an introductory section on Breaking2, then lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design and sustainability.\u003c\/p\u003e\n\u003cp class=\"text--p\"\u003eChapter 1, “The Voice of The Athlete,” springboards from the introduction into Nike’s aforementioned ethos. It clarifies how close collaborations with elite athletes continually evolve the company’s research, innovation and design, resulting in better products for professional and everyday athletes alike.\u003c\/p\u003e\n\u003cp class=\"text--p\"\u003eChapter 2, “Design That Speaks,” dissects a selection of iconic Nike ad campaigns and brand designs before examining how the company’s daring communications method increasingly informs its consumer experiences and community initiatives. The audit conclusively classifies storytelling and authentic human connections as central to Nike’s success equation.\u003c\/p\u003e\n\u003cp class=\"text--p\"\u003eChapter 3, “Dream With Us,” explores Nike’s commitment to collaboration. It illuminates how the company has cultivated relationships across athletic and creative fields to accelerate innovation and design. From its partnerships with legendary athletes to its relationships with renowned creatives, Nike showcases how the intersection of disciplines invariably precipitates new solutions — a reality underscored by the success of the company’s own intra-department collaborations, which often generate its most progressive creations.\u003c\/p\u003e\n\u003cp class=\"text--p\"\u003eChapter 4, “Opening the Aperture,” highlights Nike’s inclusion efforts, which have accelerated in the past decade as the company continuously strives to fulfill its mission to “Bring Innovation and Inspiration to Every Athlete in the World.” By adapting hyper-specific insights from athletes of diverse abilities, cultures, genders and more, Nike not only improves the performance of athletes everywhere, it also demonstrates its essential belief that “If you have a body, you’re an athlete.”\u003c\/p\u003e\n\u003cp class=\"text--p\"\u003eThe book’s final chapter, “Playground Earth,” delves into sustainability at Nike — arguably the most important and ambitious goal on the company’s present and future strategy. It details Nike’s efforts to protect the future of sport through waste reduction and decreased water and energy use. It also chronicles the company’s ongoing attempts to reduce and remove harmful materials from its supply chain, and initiate closed-loop manufacturing processes — initiatives that have hastened breakthrough innovations, such as Nike Air technology, Flyknit, Flyleather, Nike Grind and (more recently) Space Hippie and Move to Zero products.\u003c\/p\u003e","brand":"PHAIDON","offers":[{"title":"OS","offer_id":38087004815536,"sku":"9781838660512","price":100.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0333\/9653\/products\/nike-better-is-temporary.jpg?v=1762279667"},{"product_id":"9781838665845","title":"Palace Product Descriptions: The Selected Archive","description":"\u003cp\u003ePhaidon presents\u003cem\u003ePalace Product Descriptions: The Selected Archive,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ethe official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.\u003c\/p\u003e\n\u003cp\u003eAuthored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTRENDSETTER\u003c\/li\u003e\n\u003cli\u003eDON'T THINK SO MATE\u003c\/li\u003e\n\u003cli\u003eYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP\u003c\/li\u003e\n\u003cli\u003eWITH YOUR EYES CLOSED\u003c\/li\u003e\n\u003cli\u003eCOVERED IN GLUE\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCollected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.\u003c\/p\u003e\n\u003cp\u003eAt once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECIFICATIONS:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormat: Hardback\u003c\/li\u003e\n\u003cli\u003eSize: 240 × 165 mm (9 1\/2 × 6 1\/2 in)\u003c\/li\u003e\n\u003cli\u003ePages: 320 pp\u003c\/li\u003e\n\u003cli\u003eIllustrations: 100 illustrations\u003c\/li\u003e\n\u003cli\u003eISBN: 9781838665845\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PHAIDON","offers":[{"title":"OS","offer_id":42889218130096,"sku":"9781838665845","price":65.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0333\/9653\/files\/palace-product-descriptions-the-selected-archive-765.jpg?v=1759303897"},{"product_id":"9781838665418","title":"KAWS","description":"\u003cp\u003eKAWS\u003c\/p\u003e","brand":"PHAIDON","offers":[{"title":"OS","offer_id":43000264622256,"sku":"9781838665418","price":75.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0333\/9653\/files\/kaws-207.jpg?v=1759305055"}],"url":"https:\/\/www.solestop.com\/collections\/phaidon.oembed","provider":"Solestop.com","version":"1.0","type":"link"}